The concept of culture is ever flowing. It changes with time, and so does its representation. Moreover, after one point, the representation turns to the media, and that is when we call it fashion. Come on let us face it, we do not see what Aishwarya Rai Bachan wears, we only see what she wears when the media shows us. On the contrary, the celebrity itself, after a point of time becomes a source of this fashion, i.e. the media wants to show everything that the personality wears. Thus, we are stuck in a vicious cycle of fashion following, and what interests this article is how the following of Indian fashion has been taken outside, and who has taken it.



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