An unprecedented devotion to artistry along with an uncanny revere for its ancestry accurately describes the craftsmanship of the fashion house: Guidi. Founded in 1896, Guido Guidi, Giovanni Rosellini, and Gino Ulivo would later establish Conceria Guidi Rosellini, Italian for "Guidi-Rosellini Tannery" (Guidi, n.d.). In doing so, the trio managed revolutionize the mask of an artisan good that currently serves as the very nucleus of fashion, leather. This proved to be an honorable feat, with respect to the location of the settlement being Tuscany, a region in central Italy in which leather tanneries dates back to the middle ages.

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