Begin with the premise: In today's increasingly competitive global marketplace, CRM [Customer Relations Management]is essential for sales and corporate success. Add to that: The intent of CRM architects was and is, altruistic. CRM is designed to fulfill specific needs within the organization. But the elephant in the room here is, "Whose needs?"

from Business:Productivity Articles from EzineArticles.com https://ift.tt/2NfhoP5 July 01, 2018 at 12:17AM
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